When did the name change to Times Square?

The transition to the name "Times Square" occurred in 1904, after the New York Times newspaper moved its headquarters to the area. Prior to this, the location was known as Longacre Square. The renaming was part of a broader effort to boost the area's profile and was associated with the construction of the New York Times building, which became a significant landmark. This change also coincided with the opening of the first subway line in New York City, which increased the visibility and accessibility of the area. The name "Times Square" quickly became associated with the vibrant, bustling atmosphere of the location, which has since grown to symbolize the heart of New York City and its entertainment industry.